Get an Exclusive Behind-The-Scenes Look at Sophia Webster x PUMA's Newest Campaign
Last year, British footwear and accessories designer Sophia Webster launched her first collaboration with PUMA on a vibrant, dance-inspired collection of sneakers and apparel. Now, the LFW regular is back with a second collection and in true Sophia Webster style, it’s just as quirky and playful as its predecessor.
This time, the theme is a fantastical “Princess PUMA” glitter party and the entire collection fully evokes that bright and effervescent feel. Practical pieces like T-shirts, tights, jackets and bodysuits are update in electric hues, with fruity and feather-print ombré patterns and glitter appearing throughout. Adding an offbeat touch is an adorable tutu-esque skirt, which is given a contemporary – and wearable – twist through the sporty, PUMA branded waistband.