Get an Exclusive Preview of Gucci's New SoHo Store in this Immersive Video

Following the launch of its new Wooster Street location in SoHo, New York, Gucci provides an exclusive look of its 10,000-square-foot store via an immersive video.

Housing an expansive range of both men’s and women’s ready-to-wear collections, the store offers DIY customization via AR technology where customers can choose lettering in a variety of fabric and color combinations on unisex luggage and the classic Ace sneaker. The video also provides a closer look at Gucci Wooster’s 3D video display and screening room equipped with Muzik headphones that will play host to film screenings and creative programming.

Watch the video in full above then check out Gucci’s new psychic-themed timepieces and jewelry campaign.

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