Selena Gomez Stuns in the PUMA Cali Bold

Just in time for summer sportswear giant PUMA has launched its new sneaker, the PUMA Cali Bold, fronted by brand ambassador Selena Gomez. The sneaker is the ideal silhouette to add to your seasonal wardrobe, and arrives in both a white and a black iteration.

Featuring a chunky platform, the sporty yet fashionable trainer sees PUMA’s original Cali upper in a durable leather material. The midsole boasts the label’s recognizable logo across the tooling, adding an eye-catching element to the otherwise minimal trainer. Perfect for mixing and matching, the shoe is a streetwear staple that is guaranteed to become a summer favorite. In the campaign, Selena Gomez styles the sleek shoe with a sporty-chic long sleeved dress, creating the ultimate seasonal look. “I like to keep it simple for my day look, but playing with accessories can give it a fun and unique twist. Perfect to wear all season long, along with those sheer socks and elevate your style,” said the singer on styling the new shoe.

The PUMA Cali Bold is launching on June 20 online at PUMA’s website as well as retailers like JD Sports and Office, and will retail at £70 GBP (approximately $88 USD).