Fenty Beauty Is Dropping 50 Shades of Its New Pro Filt'r Hydrating Foundation


Rihanna‘s Fenty Beauty company has unveiled its latest product: the Pro Filt’r Hydrating Foundation. In an Instagram post, the company shared that the foundation is set to arrive in 50 shades. In addition to this large shade range, it will be equipped with a natural finish formula that delivers hydration in medium to full coverage. Notably, the hues will feature the same tones found in the original Pro Filt’r Soft Matte Foundation range.

Beauty insider @trendmood1 also notes that the product release will be accompanied by a Pro Filt’r Hydrating Primer and a Kabuki-Buff Foundation Brush. The lightweight makeup primer was created for normal to dry skin, and will improve and extend foundation wear. It was teased earlier last month via the brand’s Instagram account. The Kabuki Brush will give you quick, buildable coverage with an airbrushed finish.

You can purchase the Fenty Beauty Pro Filt’r Hydrating Foundation, the Pro Filt’r Hydrating Primer and the Kabuki-Buff Foundation Brush on August 15 at fentybeauty.com and sephora.com. Stay tuned as more details emerge.