De La Soul “Whoodeeni Feat 2 Chainz” by Kristian Mercado
Inspired by vinyl toys and afro-futurism, New York director Kristian Mercado enlists Buenos Aires studio DeTuco to conjure a tripped out 2D/3D animated adventure for venerable American hip hop trio De La Soul.
Kristian Mercado: “I wanted to capture the feeling of pressure and being chased as an overall theme and mix that with magical elements. The idea of time and feeling of desperation.
“We worked closely with DeTuco to accomplish the look and feel. We had a long process on character design, trying to showcase De La Soul in a very contemporary cool way.
“DeTuco really killed the CGI and animation on this. I wanted it to feel a bit stylized and cool, so we experimented a lot. I wanted everything to have a texture and feel. Neon soaked too.
“Eventually, we took a hyper edit approach, which has been a signature of mine with projects, where I just let the edit go wild, and we mix a lot of possibilities and things all at once. It becomes a sensory experience.”