Google X ivyrevel design customized dresses based on data from your smartphone

The h&m-backed fashion house ivyrevel has teamed up with google to push the boundaries of wearable technology to new limits. the duo have created the data dress: a personalized garment designed by collecting information from users via a smartphone app. 

The google x ivyrevel data dress  is the latest addition to the smart clothing market

Aptly named ‘coded couture,’ the app uses google’s awareness API—a recent development for smarter applications. announed at google’s I/O developer conference last year, the new API facilitates the collection of data such as where you are, what you are doing, and even the local weather. this can now be employed by applications to react more intelligently to the current situation of every user.