Is "10 Year Challenge" helping Facebook mine data?
It's the simple meme that's taking over your social media feeds: the "10 Year Challenge," where users upload side-by-side photos of themselves from a decade ago and now.
But it might not be so simple.
Facebook on Wednesday distanced itself from the "10 Year Challenge" after an article set off speculation that the social media giant could be secretly mining data from the photos to improve its facial recognition algorithms. It's a scenario that those who have studied social media companies don't rule out, despite Facebook's denials.
The photo challenge gives Facebook "a perfect storm for machine learning," said Amy Webb, a professor at NYU Stern School of Business with an upcoming book about how artificial intelligence can manipulate humans.