Serena Williams Is Launching Her Own Beauty Brand

At a time when beauty companies are battling against lines created by celebrity moguls, Serena Williams will reportedly be joining the cosmetics industry.

According to TMZ, Williams has trademarked a company titled “Aneres” which spells her name backwards. Legal documents filed also shared that the beauty range will feature skin care prep, makeup kits, bath soaps, lipstick, eyeshadow and much more. The swift business move could prove to be lucrative for the tennis champion. Forbes reported late last year that Williams was the highest-paid female athlete in 2017. She earned $19 million USD from her endorsement deals with companies like Nike and Beats By Dre in 2017 alone.

Stay tuned here as more details emerge.

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